Tuesday, 11 November 2014

App Indexing for Google Search

Websites have a lot way of getting it's content searched via search engine i.e google but mobile apps are not accessible for such search.

Smartphone users have tons of information on their phones, but the tools to find that information are rudimentary at best.

Your favorite restaurants, for example, might be stored in any number of apps, such as Foursquare or Yelp. Likewise, travel plans might be stored in an airline app or a travel app, such as Expedia or Orbitz. Finding that information requires first that you remember which app you used, since today’s search engines can’t penetrate the walls set up around each mobile application.

App Indexing allows you to connect pages from your website with specific content within your smartphone app. This enables smartphone users who have your app installed to open it directly from relevant mobile search results on Google.

Recently, a number of methods have emerged for finding information within applications. Such approaches are known as deep linking because they point not just to the right app, but to the specific place within an app’s structure where the information is stored.

App Indexing helps you drive usage of your app through Google. Deep links to your app appear in Google Search results on Android so users can get to your native mobile experience quickly and easily.

Follow this Google doc for implementing app indexing.

Apps with or without corresponding webpages can use the App Indexing API to notify Google of their deep links.

Along with Google, facebook is also providing API called App Links for app indexing.

Other companies are also providing their solutions, check below links:


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